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In-store Location: Endcaps for promotional displays_Bryant Street.

Retail Store: NTO Store - Bryant Street.

In the Related tab of the record, click AddВ on the Promotion Channels related list.

Select Product Category as Alpine Energy Drinks.

In the Related tab of the record, click AddВ on the Promotion Product Categories related list.

Objective: Brand Awareness and Upsell at checkout Stock Clearance.

Description: Seasonal promotion for all Alpine Energy Bars.

Name: Endcap Display Promotion - Alpine Energy Drinks.

In-store Location: Checkout Counter_Bryant StreetДЇor the final requirement, Gustavo creates a promotion record and associates it to the NTO Bryant Street outlet.

Retail Store Group: NTO Specialty Stores.

In the Related tab, click Add on the Promotion Channels related list.

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Click the Free Asset Installation Strategy record.Select All Promotions in the list view.Click, and find and select Promotions.In the Related tab of the record, click Add on the Store Products related list.ДЇor the second requirement, Gustavo associates the Free Asset Installation Strategy promotion to the NTO Specialty store group.In the Related tab, click the Endcaps for promotional displays_Bryant Street link in the In-store Locations related list.Click the NTO Store - Bryant Street record.

Click, and find and select Retail Stores.So he wants to try out a seasonal sale of energy drinks at the NTO store at Bryant Street.ДЇor the first requirement, Gustavo simply needs to add a product to an in-store location. Gustavo must incentivize customers to buy more energy drinks, but itвЂ™s difficult now that winter is approaching.

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Alpine Group wants to deepen their relationship with NTO by placing the Polar Glass Door 40L refrigerator in their stores and offering them one coupon for free servicing!

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ThereвЂ™s a company-wide campaign to install free refrigerators near checkout counters at top-priority retail stores.

To help sales reps complete the promotion audit for the New Product Launch Cereal Display Promotion, the product must be placed in the endcap display for the new store NTO Store - Bryant Street.

Gustavo has received the following information regarding other upcoming and ongoing promotions for Alpine Group. You can click the Promotion Channel record link to see the association of the promotion with an in-store location and a store group.

Promotion Channels: NTO Specialty Stores.

Promotion Products: Alpine - Corn Cereal.

On the Related tab, you can see the associations of a promotion:

Description: Store Introduction Promotion.

Name: New Product Launch Cereal Display Promotion.

On the Details tab, you can find general information about a promotion: Here are a few components of the promotion that you can look at closely: This promotion already exists in your org. There are display stands placed in all NTO Specialty stores near the endcaps where customers can find banners and free samples of the product. Promotions can be targeted towards a specific product or product category, or can be generic, such as free display shelf installation in all NTO stores.ДЇor the past few months, Alpine Group has been running a promotion for the new Alpine Corn Cereal brand. While some promotions are run specifically at a certain store or store group, some are run at the account level as well. Gustavo is responsible for creating and tracking unique promotions across a range of stores.

Alpine Group's promotional strategies drive business, brand loyalty, and product awareness.

2022.03

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